YOU ARE NOT IN THIS ALONE.
When our friend Joel Frieders reached out to us about becoming part of the Craft Beer for Mental Health project, there was NO hesitation. Mental health is a topic far too often ignored in our industry, and while the question of “why” has many, MANY possible answers, the question of “what can we do?” starts with a simple one: TALK ABOUT IT.
A brief conversation around our own St. Charles brewery showed us that indeed most, if not ALL of us here have dealt with mental health in very personal ways, whether through family, friends, or our own experiences. Our big takeaway: NONE of us are in this ALONE.
ABOUT THE PROJECT:
The THINGS WE DON’T SAY: Craft Beer For Mental Health project was created to help shift how we approach mental health by encouraging people to talk about their experiences and feelings, both good and bad, and to demonstrate the importance of asking for help when we need it.
THINGS WE DON’T SAY: Craft Beer For Mental Health is a call to empower breweries from around the globe to use their platforms to stand up for those who suffer in silence with their mental health, be it with anxiety, depression, or other mental illness.
Named after Hope For The Day’s flagship mental health education curriculum, THINGS WE DON’T SAY: Craft Beer For Mental Health is a 6% IPA being released in May 2021, in conjunction with Hope For The Day’s Shake The Stigma awareness campaign for Mental Health Month 2021.
Learn even more about the project and get resources to help with mental health here.
RIVERLANDS’ THINGS WE DON’T SAY IPA RELEASE
Riverlands will be releasing our version of THINGS WE DON’T SAY IPA in four packs and on draft on Thursday, May 6th, starting right when we open at noon. A large portion of the proceeds from this beer’s sales will go back to Hope for the Day to help expand their awareness and education campaigns.
Join us, raise a pint, and for gosh sakes, talk about mental health.